LOOK Cycle is a French performance cycling brand headquartered in Nevers, France, with a long heritage spanning cycling components and high-end bikes.

LOOK’s own heritage narrative connects its origin to founder Jean Beyl and the company’s early work in sports equipment before pioneering cycling innovations.

The brand is particularly known for having introduced the first automatic/clipless pedal system (PP65) in 1984, adapted from ski-binding concepts, and later pioneering an early carbon frame (KG 86) in 1986 according to its heritage page.

Today, LOOK markets performance road bikes (e.g., 795 Blade RS) and pedals (e.g., Keo Blade families), along with power measurement solutions (e.g., Keo Power) mentioned in team partnership announcements.

LOOK has a prominent pro-cycling footprint through a long-running relationship with Team Cofidis, including an official multi‑year return to the WorldTour from 2023 and a renewed partnership announcement in September 2025.

LOOK was founded in 1951 in Nevers (France) and initially produced items such as ball bladders plus high-end bike frames/components.

It describes founder Jean Beyl’s ski-related injury as the catalyst for innovating ski bindings, leading to later crossover innovation in cycling. In 1984 LOOK developed the PP65, described as the first automatic pedal, and that Bernard Hinault tested it at the Tour de France, helping validate the safety/performance concept.

In 1986, LOOK unravelled the KG, an early carbon frame mixing carbon and Kevlar, used by Hinault and Greg LeMond at the Tour de France.

In modern pro racing, LOOK returned to the WorldTour with Team Cofidis starting in 2023, supporting men’s WorldTour, women’s, and para-cycling teams with LOOK frames and pedals.

Founded: 1951 in Nevers, France

Major innovations (as per LOOK): PP65 automatic pedal (1984) and KG86 carbon frame (1986).

WorldTour return: LOOK states a return alongside Team Cofidis beginning in 2023.

• Heritage / history: LOOK Heritage
• WorldTour return messaging: We are back (Cofidis/WorldTour)
• Cofidis partnership renewal: LOOK Cycle x Cofidis (Sep 11, 2025)
• Pedal product page: Keo Blade Carbon