Fizik

fi’zi:k is a premium cycling “contact points” brand focused on the rider–bike interface: saddles, shoes, bar tape, and (in recent years) helmets. The brand describes its mission as creating sophisticated, inspiring cycling gear for discerning riders and frames its design work around physiology, anatomy, and product development to blend comfort, low weight, and innovation.

A notable expansion is fizik’s Helmet Collection, which the brand positions as a performance-and-protection line across road, gravel/XC, trail, and triathlon/TT, incorporating features like MIPS systems and integrated lights depending on model.

fi’zi:k states it was founded in 1996 and ties its identity to “physique” (human form), positioning itself as a design- and performance-driven cycling brand.

Long-form industry profiles describe fizik as the performance-focused brand created within the broader Selle Royal ecosystem, initially to compete in high-performance markets with a fresh global brand identity. Those profiles also outline how fizik expanded from saddles into shoes (introduced later) and accessories, while remaining centered on contact-point products.

Founded: 1996.

Headquarters: Pozzoleone, Vicenza (Italy)

• Website/store: fi’zi:k Official Store
• LinkedIn: fizik on LinkedIn
• YouTube: fizik YouTube channel