DT Swiss is one of cycling’s best-known “systems” brands: it designs and manufactures a broad range of wheel-related components—wheels, hubs, spokes, nipples, rims, and (in modern DT Swiss) also suspension and droppers—under a Swiss engineering positioning focused on meticulous development and reliability. A defining differentiator is DT Swiss’s ecosystem approach: rather than being only a rim or hub supplier, it offers integrated technologies across the wheel build (from spoke and nipple interfaces to hub freehub systems and, increasingly, wheel–tire co-development).

The brand’s unique selling propositions frequently center on hub freehub technology—notably the Ratchet family. DT Swiss’s own technical description of Ratchet EXP emphasizes fewer parts, a single spring, easier tool-free disassembly, improved stiffness from larger bearing spacing, and full-face engagement as a durability/reliability advantage versus pawl systems. In MTB, DT Swiss expanded engagement options via Ratchet DEG (90T) as an additional 240 hub variant; DT positions DEG as high-engagement while retaining the “well-known reliability” associated with larger ratchet geometry

DT Swiss’s official “About us” page states the company was founded in 1994 with a mission to manufacture reliable products for ambitious cyclists, and it includes a multi-decade milestone timeline.

DT Swiss’s roots are part of a long-running wireworks tradition in Biel, Switzerland, noting the transition into bicycle spokes/rims and the formation of the cycling division as DT Swiss in 1994, with modern global manufacturing sites while keeping headquarters in Biel. This “spokes DNA” continues to matter because DT Swiss remains a major spoke producer and integrates spokes/nipples into its wheel systems.

Headquarters: Biel/Bienne, Switzerland

Year founded: 1994 (official)

• Website: dtswiss.com
• LinkedIn: DT Swiss
• YouTube: DT Swiss
• Strava Club: DT Swiss Strava Club