100% (often styled as "Ride 100%") is a premier sports brand originating from California with deep roots in motocross.
For the rider who demands performance without the pretentious tax, 100% has become the quiet flex—because nothing says “I take this seriously but I’m not a dick about it” quite like throwing on a pair that performs at 100%

absoluteBLACK is a premier cycling component brand recognised as the world's largest manufacturer of oval chainrings. Founded with a focus on innovative design and premium European manufacturing, the company specialises in optimising pedalling efficiency, with studies suggesting their oval chainrings can increase effectiveness and reduce oxygen consumption.

Renowned for its rich racing heritage and relentless pursuit of innovation, the brand is synonymous with premium quality, precision engineering, and classic Italian aesthetics. Campagnolo has pioneered numerous cycling technologies, including the quick-release skewer and the modern derailleur, and continues to produce top-tier 12-speed mechanical and wireless electronic groupsets like Super Record, Record, and Chorus, as well as high-performance Bora wheels.

Carbon-Ti is a premier Italian cycling brand renowned for manufacturing ultra-lightweight, high-performance components that blend aerospace-grade titanium, carbon fibre, and aluminium. Born from the expertise of LLS Titanium in 2005, the brand specialises in artisan-crafted, 100% "Made in Italy" parts, including their signature X-CarboRing chainrings, X-Hubs, and thru-axles. Trusted by elite World Tour teams like UAE Team Emirates and top-tier MTB riders.

CeramicSpeed is a Danish company specialising in high-performance ceramic bearings and drivetrain components designed to minimise friction and maximise efficiency. Born from elite speed skating technology and widely used by professional cycling teams, their products—including bottom brackets, wheel bearings, and the famous oversized OSPW derailleur pulley systems—are hand-built in Denmark to meet strict tolerances.

Based in Portland, Oregon, Chris King Precision Components has been a benchmark for high-end, American-made bicycle parts since 1976. Renowned for their uncompromising quality, the brand specialises in headsets, hubs, and bottom brackets featuring in-house manufactured, angular-contact bearings that are designed to get faster with age and last for decades.

A premier Swiss cycling brand renowned for high-performance bicycle components, particularly its industry-standard hubs, spokes, and premium wheelsets. With a heritage rooted in precision steel wire manufacturing dating back to 1634. DT Swiss products, such as their popular 240 and 350 hubs featuring signature Ratchet System technology, are favoured by both amateur and professional cyclists for their smooth engagement, light weight, and ease of serviceability.

Founded in 2007 in Ogden, Utah, ENVE Composites has established itself as a premier American brand specialising in high-end carbon fibre cycling components, particularly renowned for their SES wheelsets. Known for a "no compromise" approach, ENVE manufactures its wheels and many components in the USA, integrating R&D, engineering, and production under one roof to ensure extreme durability, stiffness, and aerodynamic performance.

The company is best known for its Assioma range, particularly the Assioma PRO MX/PRO RS pedals which are praised for their exceptional build quality, durability, and in-house manufacturing. Favero differentiates itself with its unique, modular, and rechargeable, dual-sided sensing technology—the IAV Power System—offering high accuracy and compatibility with both oval chainrings and diverse, often swappable, pedal bodies.

The brand specialises in ergonomic saddles, advanced cycling shoes, bar tape, and components for road, gravel, and mountain biking. By combining physiological research with collaboration with professional athletes, including partnerships with top pro tour teams, Fizik has established itself as a leader in creating premium gear that blends, functionality with elegant Italian design.

Full Speed Ahead (FSA) is a premier manufacturer of high-performance bicycle components, renowned for producing top-tier cranksets, handlebars, stems, and headsets for both road and mountain biking. Founded with a dedication to innovation and quality, FSA bridges the gap between professional-grade technology and consumer accessibility, often relying on feedback from top-level UCI Pro Tour teams to refine their products.

Based in Spain and established in 1952, Galfer is a premier manufacturer of high-performance braking systems, bringing over 70 years of experience from the motorcycle industry to the cycling world. Renowned for their innovation in friction materials and heat management, Galfer specialises in producing premium brake pads and their iconic laser-cut "Wave" discs for mountain, road, and gravel bikes.

Garmin is a premier innovator in the cycling industry, renowned for developing high-performance GPS bike computers, wearable technology, and safety-focused accessories. With a focus on enhancing the riding experience for roadies, mountain bikers, and commuters alike, Garmin’s ecosystem features advanced navigation, performance monitoring metrics, and safety gear like the Varia rearview radar.

Founded in 2013, the company distinguished itself by focusing on high-resolution touchscreens, intuitive software, and exceptional, detailed navigation mapping, positioning its devices as a premium alternative to Garmin and Wahoo. The Hammerhead Karoo, praised for its smartphone-like responsiveness and seamless integration with SRAM AXS components, is widely regarded as a top-tier tool for performance-oriented road, gravel, and mountain bikers.

HJC, a dominant force in motorcycle helmets since 1971, successfully transitioned its safety expertise to the cycling industry in 2017 with HJC Sports. Leveraging its own in-house wind tunnel, the brand emphasises aerodynamic performance and safety, producing high-performance helmets like the Ibex and Furion favoured by pro teams such as TotalEnergies.

Founded in the late 1980s by former aerospace engineers Ian Weatherill and Simon Sharp, Hope Technology has grown into a highly respected British cycling brand renowned for its commitment to in-house manufacturing and precision engineering. Operating out of Barnoldswick, UK, Hope produces a wide array of high-quality, durable components—including their iconic disc brakes, hubs, headsets, and stems—many of which are CNC-machined and anodised on-site.